Nairn's Spicy Oatcakes
Our tastiest oatcakes yet. Eat on their own or with an easy topping, this is real food made simple with bold flavours that punch way above their weight!
For more information about Nairn's Spicy Oatcakes, contact our sales team here:
Bold and spicy flavoured foods are hot right now!
Consumer interest in hot and spicy ingredients has increased 10 years in a row. Two macro themes have emerged: a desire for more spicy foods and more refined palates in spiciness. (Source: Kalsec)
- More than half of global consumers are eating spicier food more often than they were just one year ago. This number has doubled compared to 2017 data. (Source: Kalsec)
- Increasingly adventurous consumers exposed to global cuisines and looking to share their food experiences online are driving interest in bold and exciting new flavours and colours. (Source: Food Navigator)
- The combination of bold flavours and colours can help brands stand out in a crowded marketplace. (Source: Mintel)
- Gen Z consumers prefer bold flavour profiles and extreme sensations. (Source: Food Business News)
- The savoury snack/crisp aisle has taken bold and spicy flavours into the mainstream and continues to evolve – there is a lot to learn from it
- Retailers have confirmed bold flavours are trending.
Oatcakes are an amazing and healthy alternative to bread, but sometimes they can feel a bit samey and uninspiring
Nairn’s are seeking to increase relevance and penetration amongst a younger consumer base to drive category growth
These consumers:
- Are concerned about healthy eating and see it as a key part of their day to day responsibilities to eat better
- Regularly buy healthy snacks
- Often seek out bread alternatives and will buy other savoury biscuits
- Are time poor and looking for convenience without compromising on taste
- May currently overlook Nairn’s, seeing us as a “posh cheese biscuit”* rather than versatile ‘real food made simple’ and thus walk past us on the fixture
*Nairn's qualitative consumer research, 2020
